Infused with glamour, dripping in gold, and known for her excess is best attitude, Anna Dello Russo was born to create H&M’s newest accessory line.
talian born Japanese editor-at-large and creative consultant for Vogue Japan, Anna Dello Russo is the embodiment of EuroAsian glamour. Known as the most photographed street-styler in the world, her attitude towards fashion is a golden explosion of over the top glamour, withthe tagline “excess is sexy.” As a woman of great style a, Anna Dello Russo sees fashion as declaring your, “sense of freedom, joy, and excitement.”
With her innate ability to capture the unexpected, her H&M accessories “Fashion Shower” commercial and launch party at Paris’ famous club, Paradis Latin, was Russo’s eccentric projection of a world equivalent to a fashionable Oz. Greeted by her very own AdR munchkins, clad in the collection’s gold diamond studded sunglasses and latex, the launch party was a magical display of fantasy. While there was cabaret and a performance by Azealia Banks, nothing-distracted partygoers from Russo descending from above in a pink petaled heart shaped carriage. Wearing a glamorously fitted turquoise dress dripping in gold and diamonds, she appeared to the audience much like Oz’s Glinda, the good witch.
[quote align=”center” color=”#b64736″]Decorating the party was Russo’s H&M collection showcased in a larger than life fashion.[/quote]With the highly anticipated collection filled with feathered headpieces, glitzy reptilian jewelry, studded heels, turquoise and gold trolley luggage, it is hard not to be inspired by the playful collection. Anna Dello Russo, also known as the “gate-keeper of fashion” is the style world’s very own Wizard of Oz, so dream big. The collection will be available from October 4th, in 140 H&M stores worldwide and online.
By CheRima Manayan
