Over the past decade we all have been experiencing the digitalization of our lives – from our banking and shopping to learning and communications.
hese days most of the world’s adult population is used to googling for answers, tweeting about events and sharing viewpoints and feelings on Facebook. However there is one region that Silicon Valley failed to invade – Asia. Digitalization in Asia is happening by different means and steadily growing into a self-sustainable and competitive market.
There is a growing understanding that Asia is becoming not only the place for manufacturing goods, but also a creator of latest technology and innovation. One of the examples is Komli Media, an Asia Pacific–based digital advertising firm that is one of those self-made technological companies in India. Headquartered in Mumbai, it has 18 offices across the world, including United Kingdom, Australia, New Zealand, Southeast Asia, the Middle East and North America. The six-year-old company claims 100 percent profit increase annually and has just recently announced a $39 million rise in funding and plans for further expansion across international markets.
[quote align=”left” color=”#b64736″] The company is one of the pioneers in developing graphical digital advertising in the region [/quote]
Komli Media offers its customers multiplatform solution for advertisement, integrating display, video, mobile and social media. Komli’s success is based on thorough research of customer behavior and ability to maximize advertising by targeting the right audience. One of the company’s innovations is a Real-Time Bidding performance advertising platform that promises clients up-to-moment solutions, thus, minimizing the costs and maximizing the reach of the “right” audience. The company claims to reach over 270 million users monthly and actively serve more than 1,000 advertisers across the region and there are no plans to slow down.
At the moment Komli is working with major global and UK-based advertisers, such Mercedes, Intel, Asda, John Lewis and Barclays. In Asia, it has acquired Admax Network, the largest digital media network in South East Asia, last February. This will allow Komli to cover six of the world’s fastest growing markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
By Nargiza Ryskulova
